Before we get into the nitty-gritty of what makes a great website, let’s define what exactly a brand is. There are numerous things that make up your brand, including your logo, slogan, and product packaging. However, your brand is much more than a good catchphrase or unique typography.
Your brand consists of everything that your company stands for, and is thus reflected in every facet of the business. It can’t be designed like a logo: rather, it is how your audience perceive your company, and it must be consistent.
You can understand, then, why a well designed website might be important in bolstering your brand. When customers visit your website, they should immediately recognise that it’s associated with your product or service. How, then, can you create a website that has a positive impact on your audience’s perception of your business?
Time is at a premium and patience is often short when it comes to websites. Your site needs to be easy to navigate and clean in appearance. The last thing you want is a potential customer associating your company with inefficiency.
No hard work
Browsing your website should be an enjoyable experience. It should take very little effort on the part of the user to navigate, and the information they’re looking for should be right in front of them. The fewer questions a user has while they’re looking at your website, the better.
If you include a ‘sign up’ feature in your website, it should be a short form. If you have navigation options, it’s often best to have as few as is possible. The text on your website should be simple, rather than convoluted and filled with obvious advertising language. Ensure that your user isn’t overwhelmed, and will happily return.
If you’ve got a clear idea of what your company’s brand is but feel like your website needs to better reflect your values, then Computers in the City will be able to help. As well as providing outsourced IT support and services, Computers in the City can also offer web design. To learn more about how our experienced team can help you and your brand, get in touch.